| The Brand Finance Forum | ||
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To watch a video of the lecture please click on the name of the speaker
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| About the forum | About the Forum | |
| Welcome and Introduction | David Haigh | Chief Executive, Brand Finance |
| ‘The future of Value Reporting®’in a more challenging financial reporting environment. (with reference to the pressures created by Sarbanes-Oxley, IFRS and OFR etc) | Rodger Hughes | Partner, PwC |
| What are the commercial challenges posed by increasing demands to report on future market trends and earnings forecasts? | Andrew Sharp | Director, PwC |
| 'Trying to see the wood for the trees’Practical problems in identifying, separating and reporting the value of intangible assets | David Cairns | International Financial Reporting Limited |
| The reporting challenge: What marketing information do investors really need to know? | Tim Ambler | Senior Fellow, London Business School |
| ‘Is Brand’ just another name for ‘Reputation’? Is it really an intangible asset and can it be valued? | Patrick Barwise | Professor of Management and Marketing, London Business School |
| 'Brand is a consumer intangible asset; Reputation is an asset with all corporate stakeholders? ’The challenge of putting a value on brands and reputation.(Shell Case Study) | Raoul Pinnell | Chairman Shell Brands International |
| ‘Does strong branding extend the economic contribution and useful economic life of technology intangibles? Putting a reliable value on technology intangibles?’(GSM Case Study) | Bill Gajda | Chief Marketing Officer, GSM Association |
| ‘Brands are only as good as the technology they are wrapped around -The Bentley syndrome and other cases.’Exploring the extent to which corporate success is driven by technological rather than marketing intangibles | Weston Anson | Chief Executive, Consor LLP |
| The customer is king’ Are the most important intangible assets of any corporation its customers? | Malcolm McDonald | Cranfield School of Management |
| How can customer relationships be valued for commercial and financial reporting purposes? What are the practical problems? (Tesco Case Study) | Clive Humby | Chairman, dunnhumby (Visiting Professor Cranfield School of Management ) |
| ‘Linking corporate culture and business performance’ Exploring the extent to which corporate success is driven by human capital rather than by marketing intangibles | Dan Denison | Management and Organization IMD |
| ‘Is it possible to create value by ‘aligning people with the brand’? How can human capital value be measured? (Land Rover Case Study) | Vanessa Markey | Primary Brand Communications Manager, Land Rover |
| ‘The three track approach to brand value measurement: customers; brand equity, brand value’(CEMEX Case Study) | Don Schultz | Chairman, Brand Finance USA |
| and | Jose Risoul | Corporate Brand Director, CEMEX |
| ‘Brand as an strategic asset ; how to develop an effective branding management system’(ABN/ Banco Real Case Study) | Fernando Martins | EVP Branding & MarComms, ABN AMRO -Latin America Region |
| Communicating the true value of intangible assets to investors’ Exploring the effect on share values resulting from better communication of intangible assets and intellectual property to investors | Atul Tandon lecture | Dean of MICA Business School, India |
| Licensing ForumStrategic Licensing Workshop | ||
| Personality Licensing | Mary-Ellen Field | Senior Managing Director, MCC Fashion & Beauty Group |
| Industrial and ingredient branding strategies and relevant case studies | Jeff Turner | Director, Incub8 |
| and | Susan Coyne | Director, Insync |
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