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8.30 – 9.00 |
Registration |
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9.00 – 9.15 |
Does nation and location branding add economic value to commercial brands? |
David Haigh, |
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9.15 – 10.15 |
PANEL SESSION Return on nation brand positioning: How nation and location brands can add economic value to commercial brands James Freund Click here to watch this Frazer Thompson Click here to watch this Sue Warren Click here to watch this Questions and Answers Click here to watch this |
James Freund, Frazer Thompson, Sue Warren, |
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10.15 - 11.15 |
Return on advertising investment: How nation and location brand advertising can create outstanding economic value |
Rory Sutherland, |
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11.15 – 11.30 |
Refreshment Break |
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11.30 – 12.15 |
Brand Scotland: The economic value added by Scottish country branding: |
Mark Derry, Chairman |
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12.15 – 13.00 |
Building a global umbrella brand: Case Study |
Hoda Barakat |
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13.00 – 14.00 |
Lunch |
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14.00 – 14.45 |
World Brands: From Chinese to Global brand leader: Case Study: Lenovo |
Anke Mosbacher |
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14.45 – 15.30 |
World Brands: From British to Global brand leader: |
David Wheldon |
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15.30 – 15.45 |
Refreshment Break |
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15.45 – 16.30 |
World Brands: The future is ‘glocal’: Case Study: HSBC – The World’s Local Bank |
Chris Clark |
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16.30 – 17.15 |
World Brands: Building a multi-cultural consumer brand: Questions and Answers Click here to watch this |
John Elkins |
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17.15 – 17.45 |
British MPs attitudes towards Britishness| Conclusion and Thank you| |
Emma Pike David Haigh |
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17.45 – 20.00 |
Drinks and entertainment |
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The results of a study conducted by Brand Finance: |
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