8.30 – 9.00

Registration Please click on the links below to watch the Forum

9.00 – 9.30

Welcome and Introduction Click here to watch this

Current position and recent trends in nation brand value growth: results and conclusions from the Brand Finance Nation Brand Value Survey 2007

David Haigh, CEO 
Brand Finance plc

9.30 – 10.15

Strategic challenges for policy-makers building nation brand value:
Results and conclusions from the Anholt Nation Brand Index Research Survey 2007 Click here to watch this

Simon Anholt, Author 
Anholt Nation Brands Index  

10.15 – 11.00

Positioning and creative challenges when building nation and location brand values
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Questions and Answers Click here to watch this

Saffron Consulting 

11.00 – 11.30

Refreshments

11.30 – 12.15 

Brand Singapore: From 3rd world to 1st world nation brand values:
Case Study: Uniquely Singapore Click here to watch this

Professor Pang Eng Fong, Dean 
Singapore Management University

12.15 – 13.00

Brand America: Is the value of Brand America secure or is it time for a relaunch?
Click here to watch this

Keith Reinhard, Chairman Emeritus
DDB Worldwide

13.00 – 14.00

Lunch  

14.00 – 14.45

Brand Parma: Using geographical denomination of origin to build product brand value: Case Study: Prosciutto di Parma
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Stefano Fanti
Managing Director
Consortium of Parma Ham Producers

14.45 – 15.30

Capturing Intangible Values and enhancing export income through intellectual property protection: The Ethiopian Fine Coffee Designations Trade Marking and Licensing experience Click here to watch this

Questions and Answers Click here to watch this

Getachew Mengistie,
Head of Intellectual Property, 
Ethiopian Embass

15.30 – 15.45

Refreshments

15.45 – 16.30

Brand France: Leveraging French heritage to create a unique and valuable global tourism brand: Case Study: Club Med
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Henri Giscard d’Estaing
CEO
Club Med

16.30 – 17.15

Brand London: Building a valuable global tourism brand based on the City of London heritage: Case Study: Visit-London
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Martine Ainsworth-Wells,
Marketing Director
Visit-London

17.15 – 17.30

Nation Brand Planning: Managing the return on investment from nation and location brand value strategies

David Haigh, CEO 
Brand Finance plc 

17.30 – 18.15

Walk to Stationer’s Hall, Ave Maria Lane, opposite Paternoster Square

17.30 – 18.30

Drinks reception and exhibition of Heraldry and Branding

Exhibition at Stationers Hall

18.30 – 19.00

Presentation on: The relationship between Heraldry and Branding
Click here to watch this

Clive Cheesman
Rouge Dragon Pursuivant
The College of Arms

19.00 – 19.30

Presentation on:
Past, Present and Future brand value of the world’s first truly Global Brand 
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Sanjiv Mehta
CEO, East India Company

19.30 – 21.00

Dinner

Dress Code:
Smart Casual
Stationer’s Hall

21.00 – 21.30

After dinner speech:

Rule Britannia - the role of British Brand today

Guest Speaker

23.00

Carriages